Market Entry Services
"Put in Chinese Bureaucratic terms, we consider ourselves:
Independent furniture
Industry Trading Company Beijing China"
On this page you can read more in depth information on our services point:2. Business development of your products in China
b. Develop your brand in China.
Some of the sayings go like: "if you come to China: come
big or stay home!"
A Chinese proverb: "to open a shop is easy, to keep it open an art"
Let there be no doubt, you surely shouldn't come unprepared to China! Not in
the past and surely not now that the competition is much more fierce!
With the experience acquired from KNG Asia in the past years, the managers
will setup a plan for your business. The main phases will always be similar
to: 1. research, 2. strategy planning, 3. setup phase, 4. business
development, 5. corrections to ensure growth.
When you are thinking of coming to sell your products in China, then we can
present you with the following services:
- General Consulting: all our managers gathered experience in
their past years of doing business in China. There's some basics
that one needs to understand about the differences in culture
(social and business). We can also advice on Chinese law, taxation,
marketing and sales techniques, logistics, etc...
- Product-market research: We first need to make sure if you're
product is apt for the Chinese buyer, or if you'll have to wait till
the Chinese society changes (Westernizes) more. (ex. how many forks
can you sell in China?)
A lot depends on the if there's already a similar product or brand available/successful in China.
Doing a basic market research will teach us who are the main
competitors, where such products are sold, etc...
- Intellectual property protection:
this is often one of the first worries of new clients, "how can I
prevent that my product will be copied". We will make a report
specific for you product with suggestions on which steps can be
taken, what's the time line and cost.
When needed we hire the services of lawyers in our network,
registration bureau's, ...
- Early Business planning: "no plan, no
business". Let us explain you the different models that are
available. Will you need your own warehouse or ship form abroad
directly to
the Chinese buyer? Will you require to setup a Joint Venture or repsoffice? Will you need staff in China? What budgets are involved?
In later stages we will start making an action plan, preparing
products, materials, procedures, etc ... A descent marketing plan is a
big part of this. Here's some services that you might require:
- Localization: that is more
than only translating whatever marketing materials that you have ready
in other languages. To be efficient we might have to change a bit the
style, the look, change some slogans or add popular icons, etc ...
How about a Chinese name for your brand? Is it necessary?
- Chinese website: that means we can
translate/localize your current website, by adding a language-button or
by making a complete new site. You might also consider using our Chinese
server to avoid slow loading and censorship issues.
Directly related to that, a different SEO (Search
Engine Optimization) will have to be developed so that your website
attracts enough interesting visitors.
- Regulatory Environment Analysis: We'll inform you
about the legal aspects of doing YOUR business in China. Some products need to be
licensed before being allowed to sell in China, this is often a long
procedure with many test in a bureaucratic maze.
We can write you a report about customs issues, which might require we
do some research to know what duties will be levied on your goods. This
is becoming more and more an issue since the implementation of VAT and
luxury tax.
- Fair participation: FHQ takes part in some fairs as
a group, which puts your product in the window. We could rent out a room
in our booth to dedicate it to your company. But we've also managed
booths for single brands at specialized fairs.
We manage everything from negotiating place and price with the fair
organizers, booth construction, staff, marketing materials and sales.
- Franchise programs: Chinese entrepreneurs consider
one of the big advantages of working with foreign brands, the fact that
the business model is ready for use and has already proven successful.
We are sure that presenting your products in a franchise model makes it
very attractive for B2B. Whether it are small shop-in-shops of full
franchise models.
- showroom: we can setup showroom for your model in
our own warehouse, consider it a permanent exhibition. That is useful to
show your business model, surely in the start up phase when there are
not many example stores opened in China.
Further steps to consider:
- Setup Joint Entities: Would it be interesting for
you company to make a JV with us or another Chinese partner? In what
legal form would that be? We can make a study for you and suggest which
is the best (of many) options, and what are the (dis)advantages.
- Produce in China: KNG Asia has experience in
product development, furniture manufacturing, etc ... At certain stage
you might want to consider making or at least finishing or assembling
your products in China.
- Dedicated staff: we could already in early stages
dedicate staff to exclusively work on your project. But once further
business steps are taken, you'll need our help for setting up an
efficient HR and payroll management.
- Your own office space: this can be considered as a
practical reps office. We rent out an office dedicated to you company.
That can be used for when your (sales) staff comes to work in China for
a certain period, or to receive clients as if it were in your own
office.
- Bookkeeping and accounting: in our standard
services you will experience the benefits of our well organized
bookkeeping systems. But in later stages we might have to implement more
complex accounting adapted to your business to ensure optimal tax
planning, tax compliance, usable financial reports, prepare for
inspections and audits.
The service of KNG Asia
While it started mainly as a pure trading company doing a lot of sourcing
and QC, nowadays KNG Asia offers a wide variety of professional services.
- General consulting office
- Market Entry Services
- Reps office registration
- Product development
- Localization of sales and marketing
-...
List of services:
- wholesale
(buying buying buying!)
- OEM
- sourcing
- QC
- market entry services
- brand positioning and registration
- reps office management
- localization of your sales and marketing
- franchising services
- factory auditing
- ...